What can win the market? Is it a price war? Or talk about feelings with customers? For Weichai , which has gone through 67 years of development, it is only by serving people with excellent products, retaining good service, and practicing “internal strength” in order to be able to calmly dance on the ever-changing market stage.
Weichai Business Conference
Although the macroeconomic situation has brought a lot of challenges to the engine market and international and domestic competitors are pressing harder and harder, but in 2013, Weichai’s engine “aircraft carrier” was fortunate not to insult to heavy trucks and bulldozers in the construction machinery industry. The first success of the loader nationwide has once again become the "big brother" of the engine industry. After deciphering the results of this year, Feng Gang, Vice President of Weichai Power, who has been used to stifling the market, is quite indifferent. “Not only has it maintained its market share, but also has achieved a continuous increase in market share compared to 2012. Weighing heavy trucks, weichai engines maintained a market share, while the nation’s share increased by 3% compared to the same period in 2012. Not only in the heavy truck market, but also in wide body dump trucks, loaders, bulldozers, and widebody mining vehicles. In areas such as construction machinery, Weichai engines also performed strongly, with market share rising steadily; in addition, WP4/5/6/7 and other classified products entered a phase of rapid development, of which WP5/7 achieved annual production of 10,000 units in 2013, becoming One of the highlights of the small-displacement engine market.
At present, the engine market is fiercely competitive. In addition to the veteran engine manufacturers, many domestic OEMs also want to share a share in the engine market, and they have joined the market battle. Maintaining the original market is already a difficult and unusual battle. How can Weichai continue to expand the market share of various types of products? Feng Gang bluntly stated that today's market competition is not based on price wars, nor can it simply talk to customers about past feelings. Really solid products and timely and thoughtful full-service are the key to winning the market.
Weichai Business Conference
At the 2013 business conference, Weichai focused on the introduction of new technologies such as PBS, post-processing technology, self-developed electronic control technology, hybrid bulldozers and other 51 new technologies and more than 80 new engine products. The fuel-saving auxiliary technologies such as the 93 dust filter, the frame support structure, and the self-checking engine were also sold throughout the year in 2013, and they were well received by the market. It is reported that in 2013, Weichai Shandan applied 10% sand filter to achieve more than 60,000 units in the field of construction machinery. New technologies ensure the reliability of the engine's intake system. The supporting application of technology in the market is even more ambiguous.
With a steady stream of water, Weichai has been meticulously crafting its engine products to stay ahead of the market. In 2013, Weichai laid a lot of effort in improving product performance and reducing the after-sales failure rate. Throughout 2013, the Group reduced its special after-sales service projects for major failures, and was led by Feng Gang and Li Shaohua, vice presidents of Weichai Power, and senior management leaders such as assistant president and chief designer Zhang Jiyuan. It is evident. Tackling projects are divided into design improvement team, application improvement team and quality control team. In this year, the three teams tackled 30 key research projects in the first phase, which maximized the product performance and reduced the after-sales failure rate. 50% goal.
Weichai Business Conference
How did Weichai play in the opening game in 2014? With the 2014 Business Conference, Weichai's new technologies and new products will be unveiled in 2013, and will further open more market segments based on the improvement of product performance. In terms of trucks, the new WP10 and WP12 gas engine products with four-valve structure have more complete combustion, higher efficiency, and better economy. Together with the WP4, WP6, and WP7 series of heart power products, they will become Weichai's truck power in 2014. New selling points; In terms of construction machinery, Weichai launched two platforms, WP3 and WP13, targeting small-tonnage excavators, high-end forklifts, other small multi-functional machinery markets, large-tonnage car cranes, crawler cranes, and loaders of more than 8 tons, respectively. In the market, the WP13 product is a new upgrade product based on Weichai WP12 LanQing engine, which will fill the gap in the domestic construction machinery industry's 13L engine. Simultaneously developed WP13 gas engine product will also be the basis for Weichai to attack the large construction machinery market; In terms of passenger cars, Weichai has built a full range of low-speed gas engines, continuing the dynamic and economic advantages of Weichai's low-speed power products on passenger cars. Weichai's “low-speed power” gas engines have been verified in the market in 2013, and their power Strong, economical and highly recognized by users, the average 100km gas consumption is 2-5 cubic meters less than other similar engines, and full "Beijing Ⅴ" standard gas engine, diesel engine in the second half of 2013 has been achieved bulk package, ahead of other competitors. In terms of industrial dynamics, Weichai made a completely new development of the 12M26 generator model on the basis of domestically produced 12M26, breaking the domestic monopoly market for generator units above 800KW for a long period of time being monopolized by Cummins K38; in addition, after Weichai met the national IV, Significant progress has also been made in processing systems and new energy technologies. Just this year, Weichai will also launch a new round of market battles in fields such as agricultural machinery, forklifts, and military products. It is believed that there are many new products and new technologies that provide backing support. Weichai has no worries in the future market competition.
The increase in the closing rate for dispatching workers in 24 hours has also won many popularity for Weichai. Through the development of application service management assistance systems, implementation of labor cost incentives, and improvement of the assessment management mechanism, Weichai successfully increased the 24-hour closing rate to 71%. The service can keep up with the customer's trust. In the future, Weichai will also focus on the information center construction of the customer service center, and continue to improve the entire service center system and electronic parts catalog system, so that services and products will truly follow suit.
“In addition to improving product performance and developing new products, we provide customers with a full-life post-market value-added service, and promote service with continuous improvement of customer satisfaction. This is the key to Weichai's acquisition of the market.” Talking about how Weichai can When grasping more market resources, Feng Gang said that to win the market, all the departments of enterprise technology, application support, customer service, and marketing need to work together. No unit or individual can work independently. Only the departments can work together. Only by doing a good job of the "internal strength" of products and services can we calmly deal with the savagery in market competition.
"The ostrich will strike and the humble fly will win; the beast will beat, and the ears will fall down." In 2014, the engine market will continue to change. We cannot conclusively believe, but believe that if we want to win the initiative in this scramble, We must use products and services as a weapon to win the world.
